Journal Journal Dedicat ed t o living a bet t er li f e wi t h less stuff.

BUY LESS, BUT BETTER. | SLOW DOWN #2

BUY LESS, BUT BETTER. | SLOW DOWN #2

At what point did brand names become more valuable than the craftsmanship that goes into making something? When did the importance of trendy design trump that of material quality? And...

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The cost of clothes #2

The cost of clothes #2

As part of our approach to radical transparency, we lay all our cards on the table. This also applies to the pricing structure of all our garments. Why do we...

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What is it made of?

What is it made of?

Since we believe in radical transparency, we decided to go a step beyond the standard ‘made from 100% organic cotton, produced in Portugal’ approach when talking about the materials that...

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